VIDEO  |  OUTDOOR

The “rules” around money have always been…confusing.

When you should retire, how much to put down on a house, when to save and when to spend… let’s face it, not many of those rules hold true anymore.  

Our challenge was to help people feel confident about something that’s historically uncomfortable to acknowledge: their finances. And thus, a new credit union marketing strategy was born.

Marketing for financial services can be tricky. But by playing on the (questionable) money advice we’ve all gotten, we were able to help Gesa stake a claim in the crowded Washington market by showing people there’s a healthier approach to money.