copacino + fujikado

the work

wing luke museum

The Bruce Lee Exhibit

You only have one chance at a grand opening.

So when the Wing Luke Museum came to us to help launch their new Bruce Lee Exhibit, an intimate look at the life of an international icon, we went all in.

Working with the museum, we helped name the exhibit, Do You Know Bruce?, and developed the brand identity, look and feel along with a campaign that would show Bruce Lee as the multidimensional groundbreaking man he was.

Then we unleashed an earned media effort that harnessed the power of a single item that Bruce made famous – the yellow jumpsuit. The results were as eye-popping as Bruce Lee’s one-inch punch.

Watch the video, then check out our yellow jumpsuit Pinterest board to see a collection of some of the photos that were shared.