• The $5 CRM Solution

The $5 CRM Solution

Customer Relations Management is a multi-billion dollar business, attracting the best and brightest minds in consulting, marketing and analytics. Fortune 500 companies invest small fortunes in highly sophisticated CRM systems designed to engage and retain customers in...

Farewell, Dave

Dave Niehaus was the voice of the Seattle Mariners since the team’s inception in 1977. He broadcast more than 5,000 games over the course of 34 seasons. His rich baritone, great storytelling ability and infectious love of baseball made him the most beloved personality...

Four Questions of Research

When a research project is under consideration, we should always spend a few minutes (or longer, if necessary) discussing what I like to call The Four Questions of Research. These are simple, easy to remember, yet surprisingly powerful planning tools. 1. What do we...
The Seattle Mariners Brand Redesign Project

The Seattle Mariners Brand Redesign Project

Clients and ad agencies always hope to work in a spirit of harmonious partnership, full transparency, and seamless collaboration—with a goal of creating campaigns that please both parties and motivate the audience. Unfortunately, it doesn’t always happen that way. But...
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