VIDEOS / SOCIAL

Transforming a crisis into a calling.

The city’s need for an image overhaul of what an SPD officer looks like was truly urgent. Everyone has a stereotypical view of what it means to be a cop and what they do every day. And as a result, few considering their next career move see “police officer” when they look in the mirror.

We changed perceptions by showcasing the variety of ways Seattle police officers can make a positive daily impact on their communities via All Clear: Stories of the Seattle Police Department. The series was distributed across YouTube, Meta, and popular true-crime podcasts.