EXPERIENTIAL  |  SOCIAL

A first-of-its-kind rain booth in the name of Seattle. Naturally.

A kiss in the rain is one of the most romantic moments in cinema. And while those moments may be second nature to Seattle residents, not every city can be so lucky. So we helped destination marketing client Visit Seattle bring a little precipitation to two rain-starved cities in the form of a first-of-its-kind, fully sustainable experience: The Seattle Rain Booth.

For our innovative rain booth, we brought the experiential marketing campaign to life by activating the booth in the bustling, sweltering centers of both Venice Beach and Scottsdale,  encouraging visitors to experience what Seattle’s real cozy season feels like as they consider their travel options for the fall season.

To close the loop online, travelers could choose from dozens of hotel partnership packages designed around a little misty romance.

This powerful experiential marketing example caught the attention of nationwide media outlets and resulted in over 200M earned media impressions, making it one of the most powerful and memorable experiential campaigns we’ve had the pleasure of creating. Incorporating all five senses into destination marketing truly captures the audience’s imaginations, and VisitSeattle saw the results.