October 21, 2024

Freybe Gourmet Foods and Copacino Fujikado: A meaty match.

Author: Chris Copacino

We're excited to announce an exciting new partnership between Freybe Gourmet Foods, a beloved name in premium German-style meats, and Copacino Fujikado. This collaboration marks a significant milestone for both brands as Freybe embarks on an ambitious expansion into the U.S. market.

For over 180 years, Freybe has been crafting high-quality charcuterie, salami, sausages, and other German-inspired deli specialties. What began as a small, family-run shop in Germany has grown into a beloved brand across Canada, known for its commitment to traditional craftsmanship and unparalleled quality. Now, as Freybe sets its sights on the U.S. market, it has chosen Copacino Fujikado to spearhead its efforts.

Why Copacino Fujikado? To start, we have a proven track record of successfully guiding brands' entry into complex and competitive markets, combining strategic insights with bold, creative campaigns that drive business. We are well-equipped to amplify Freybe’s unique story and products to an entirely new audience.

Our CEO, Scott Foreman is excited, saying "We’re thrilled to partner with Freybe Gourmet Foods, a brand that defines premium quality. Our goal is to blend strong strategic insights with creative firepower to elevate Freybe’s presence, help gain distribution, and connect with U.S. consumers who have a passion for fine food."

This partnership will focus on brand positioning, audience strategy, and a full-funnel integrated marketing campaign. By drawing from Freybe’s traditional German roots while connecting with modern American consumers, Copacino Fujikado aims to help Freybe become a household name in the U.S.

Angela Doro, President of Freybe Gourmet Foods, echoed the enthusiasm, saying: "Copacino Fujikado demonstrated a deep understanding of our brand and brought innovative ideas to the table. We’re excited to partner with them as we introduce our artisan German-style meats to a new audience and significantly expand our U.S. presence."

This collaboration is a testament to Copacino Fujikado’s growing reputation in the food and consumer packaged goods (CPG) space. Recently successful initiatives for brands like Del Corazón—whose Latin-inspired frozen entrees have already become the fastest-growing new product in its category—proves keen expertise in helping brands break into new markets.

As Freybe enters the U.S. market, we can’t wait to see how this partnership unfolds and how Copacino Fujikado will craft the next chapter of Freybe’s rich legacy. Stay tuned for more updates as Freybe’s U.S. journey continues!