Fun facts about marine animals have helped the Seattle Aquarium attract record attendance for four consecutive years.
The Aquarium’s target audience is families with kids 5–12 years old. The challenge: appeal simultaneously to kids and adults.
The Aquarium is a treasure trove of fascinating stories about its aquatic inhabitants.
The campaign presents factual biology with wit and charm to educate the public about the marine life at the shores of our city.
We make the most of a modest budget with a media mix of out-of-home, radio, digital display, and cost-efficient online video.
This eye-catching bus wrap is a reminder of the Aquarium’s mission of “inspiring conservation of our marine environment.”
Along with record attendance, the campaign has garnered a slew of creative awards, including the Outdoor Advertising Association of America’s “Best of Show” honors at its annual Obie Awards.