About the position:
Copacino Fujikado is looking for an AdOps and Analytics Coordinator to traffic and maintain clients' digital campaigns. This position will work with teams throughout the agency. You will be within the Insights group and will report to the AdOps Manager. You will work with the AdOps Manager to build digital campaigns, send tags to vendors and pixel sites. You will also work closely with Account, Production, Analytics and Media teams in the planning, delivery, measurement and optimization of digital ad campaigns in all channels: digital, social and SEM.
What you'll be doing:
Core capabilities:
This role includes, but is not limited to these foundational responsibilities
- Ability to work with multiple vendors and develop strong relationships
- Ability to work independently in order to deliver on time
- Strong attention to detail
- Strong time management and organizational skills
- Cool headed
- Data-driven, analytical thinking
Campaign set up:
- Knowledge of Adform or similar ad servers a definite plus
- Rapidly and accurately deploy digital assets and tags, including rich media, audio, pre-roll, HTML5
- Enter all elements of online ad campaigns into the ad server in timely and accurate manner, according to campaign specification
- Test creative and verify it meets publisher specifications
- Organize and monitor traffic/scheduling of all ad campaigns to ensure delivery
- Troubleshoot technical issues, both internally and with third party vendors
- Serve as the central point of contact for publishers regarding scheduling, rotation and technical issues
- Experience implementing pixels to track site visits and conversions a plus
- Knowledge of Google Analytics and Google Tag Manager
- Experience with dynamic creative management a plus
- Knowledge of brand safety partner (DoubleVerify) tag wrapping process
Campaign stewardship:
- Monitor campaigns to determine if KPIs are being met
- Provide optimization suggestions in conjunction with Media Strategy and Insights teams
Reporting:
- Compile mid-campaign and end-of-campaign reporting
- Experience with building reporting decks using Google Data Studio and Tableau
- Ability to analyze data with pivot tables in Excel and/or dashboards
- Able to work with data connectors such as Funnel to gather and clean reporting from multiple platforms
- Ability to turn data into insights that help direct media and creative optimizations
Other:
- Stay abreast of ops industry advances (new technology, techniques and vendors)
- Build strong relationships with coworkers
- Be a knowledgeable resource for coworkers; help find a solution when none exists
- Contribute to a positive work environment
- Spanish speaking a plus
Agency principles:
The AdOps/Analytics Coordinator will strive to demonstrate our seven agency-wide core competencies and will be measure on each during the annual performance review period:
- Accountable - possesses an overdeveloped sense of responsibility and can be counted on when the chips are down
- Critical thinker - looks beyond the obvious and doesn't stop at the first answer
- Resilient - pursues everything with energy, drive, a need to finish and doesn't give up in the face of resistance or setbacks
- Creative - uses imagination and intuition to create something new or make unexpected, relevant changes to make something that already exists better
- Empathetic - understand and feel what another person or client is experiencing. Strong listener
- Collaborative - work well with others since our work is always dependent on others' efforts
- Motivated to be better - no matter what level, genuinely interested in learning, growing and honing your craft
The AdOps/Analytics Coordinator will be an exemplar of these agency values:
- Believe in the power of a creative idea
- Do the right thing
- Provide value beyond the fee to our clients
- Strength through inclusion
