Job Requirements:

Research, plan, buy and maintain all aspects of Media with a focus on digital & paid social for a specific client roster with supervision from the Media Director.

Provides strong leadership in direction in all aspects of digital media strategy, planning, execution, optimization and analytics. Has the ability to negotiate and place all aspects of an approved digital media plan and the willingness to learn traditional media buying and planning.

Mentors and supervises up to 3 direct reports.

Creates integrated full funnel media plans that acknowledge client’s objectives and strategies, while considering budget, production schedules and creative executions.

Owns the skills necessary to identify appropriate media outlets as well as paid social platforms to engage, maintains the vendor relationship while representing the agency positively, professionally and fairly.

Has an understanding of third-party ad-serving, tagging, trafficking and ad ops/campaign management within the digital space. Has experience developing paid social strategy to meet specific KPIs, advising and developing content strategy, setup & optimizations. In addition, this role will be repsonsible for administering agency social media estimates & tracking paid social media. Upon launch of a campaign, qualified candidates will be well-versed in monitoring, capable of collaborating with the analytics team on an ongoing basis to optimize campaigns toward a desired campaign goal. At campaign end, this role will present findings to clients, assigning meaningful insights to data.

 

Reports To: Media Director

Provides Support For: Senior Media Strategist, Media Coordinator, Billing Coordinator

Works Closely With: Account Management, Brand & Communication Strategists, Production, Vendors, Creative, Accounting

 

General Attributes

• Represents the department well, both internally and externally to vendors

• Strong strategic, creative thinker

• High Organizational skills

• Ability to work independently in order to deliver on time (strong time management)

• Strong attention to detail

• Proficient in all media software and systems (Strata, Scarborough, Facebook Business Manager, Pinterest Business Manager, PowerPoint, SQAD, Excel, Google Analytics, Google Tag Manager a plus)

• Brings in senior level management with questions or asks for help when needed

• Data-driven, analytical mind

 

 

Planning:

• Creates creative and strategic media plans with recommended executions

• Works through the internal check in process, bringing along all affected departments

• Ensures all work has been vetted by Media Director and/or Account Supervisor

• Presents internally approved media plan to clients

 

Buying:

• Negotiates all aspects of the approved media plan

• Generates accurate insertion orders

• Receives signed insertion orders, contracts from vendors confirming campaigns

• Stewards launch of campaigns with platform integration, third-party ad server, brand safety platform and digital launch reports.

• Provides Account Management, Production with information on media plan

 

Stewardship:

• Monitors online performance for digital campaign, including results by size, site, section, creative

• Stewards other aspects of media plan as necessary

• This person is the first line of communication between internal agency people and external vendors.

 

Reporting & Analytics:

• Works closely with AdOps to provide necessary data, insights and optimizations for all client reports

• Presents findings to clients in clear, concise manner while making campaign recommendations; application of learning to future campaigns

• Approves all invoices and negotiates makegoods, credits when campaigns do not air correctly

• Experience implementing Facebook Pixel and other network conversion pixels

 

Misc:

• Organizes meetings with vendors if appropriate

• Stay abreast of industry advances (new technology, techniques, vendors, etc.)

• Build strong relationships with co-workers

• Be a knowledgeable resource for co-workers; help find a solution when none exists

• Contribute to a positive work environment