Job Requirements:

Research, plan, buy and maintain all aspects of Media with a focus on digital for a specific client roster with supervision from the Media Director.

Provides strong leadership in direction in all aspects of digital media strategy, planning, execution, optimization and analytics. Has the ability to negotiate and place all aspects of an approved digital media plan and a background in traditional media planning & buying.

Mentors and supervises up to 3 direct reports.

Creates integrated media plans that acknowledge client’s objectives and strategies, while considering budget, production schedules and creative executions.

Owns the skills necessary to identify appropriate media outlets to engage, maintains the vendor relationship while representing the agency positively, professionally and fairly.

Has an understanding of third-party ad-serving, tagging, trafficking and ad ops/campaign management within the digital space.

 

Reports To: Media Director

Provides Support For: Senior Media Strategist, Media Coordinator, Billing Coordinator

Works Closely With: Account Management, Brand & Communication Strategists, Production, Vendors, Creative, Accounting

 

General Attributes

• Represents the department well, both internally and externally to vendors

• Strong strategic, creative thinker

• High Organizational skills

• Ability to work independently in order to deliver on time

• Strong attention to detail

• Proficient in all media software and systems (Strata, Scarborough, PowerPoint, SQAD, Excel)

• Brings in senior level management with questions or asks for help when needed

 

Planning:

• Creates creative and strategic media plans with recommended executions

• Works through the internal check in process, bringing along all affected departments

• Ensures all work has been vetted by Media Director and/or Account Supervisor

• Presents internally approved media plan to clients

 

Buying:

• Negotiates all aspects of the approved media plan

• Generates accurate insertion orders

• Receives signed insertion orders, contracts from vendors confirming campaigns

• Stewards launch of campaigns with platform integration, third-party ad server, brand safety platform and digital launch reports.

• Provides Account Management, Production with information on media plan

 

Stewardship:

• Monitors online performance for digital campaign, including results by size, site, section, creative

• Stewards other aspects of media plan as necessary

• This person is the first line of communication between internal agency people and external vendors.

 

Reporting & Analytics:

• Works closely with AdOps to provide necessary data, insights and optimizations for all client reports

• Presents findings to clients in clear, concise manner while making campaign recommendations; application of learning to future campaigns

• Approves all invoices and negotiates makegoods, credits when campaigns do not air correctly

 

Misc:

• Organizes meetings with vendors if appropriate

• Stay abreast of industry advances (new technology, techniques, vendors, etc.)

• Build strong relationships with co-workers

• Be a knowledgeable resource for co-workers; help find a solution when none exists

• Contribute to a positive work environment .