VIDEO | PRINT | SOCIAL
Everyone knows Goodwill is the ultimate thrift store. It was up to us to show them how much good really happens there.
Sure, Goodwill is a great place to get one-of-a-kind stuff and find once-in-a-lifetime hidden gems, but it’s good for so much more. In the crowded industry of commerce and a changing outlook on social responsibility, our challenge was to help Goodwill share the story that most people don’t know.
Since its founding, Goodwill has been preparing people for opportunity in fields like construction, aerospace, and the maritime industry, through the free classes they teach right here in the Northwest.
We created a campaign to show consumers just how much of an impact their purchases, donations, and dollars really make.
