Always in your corner

DIGITAL | SOCIAL | TV | RADIO | OOH

Premera Blue Cross works hard to make health care work better for its members.

Premera knew it was time to assert themselves as the health advocates they are. To ensure members and potential members recognized Premera's work on their behalf, we developed a campaign to highlight the benefits and progressive offerings in a Premera plan. And we used a big blue corner to do it. Because...

Billboard for Premera Blue Cross with 3D corner and headline reads Always in Your Corner

Man standing in front of a blue corner wall

Machinist working in front of a blue corner wall

Man at bat on a baseball field in front of a blue corner wall

Couple assembling a baby crib in front of a blue corner wall

Woman hiker standing in front of a blue corner wall

Premera Blue Cross is always in your corner

We dramatized scenarios of Premera's beneficial members—from maternity care to on-site advocates at a world-renowned cancer treatment center.

Transit ad for Premera Blue Cross with headline Lower Rx

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