VIDEO

Highlighting Premera’s stellar health plans—with a little help from the Seattle Kraken.

Sports partnerships don’t always make sense for brands. Sure, you can slap a few logos up in an arena. But the truth is, it can be difficult to find a common ground, a meaningful relationship, or a shared brand truth. Luckily, for year two of Premera’s support of the Seattle Kraken, we hit on a huge connection between healthcare and hockey: the idea of “the assist.”

We leaned into humorous “fish out of water” situations in which Seattle Kraken players, decked out in full hockey gear, became Premera ambassadors across the city—from acting like a human billboard to extol the virtues of virtual care to taking to the streets in a Premera-branded Zamboni.