Here are some key takeaways from our recent chat with Ali Daniels, former CF client partner at Visit Seattle, currently VP of Marketing at the Seattle Kraken. Listen to the whole thing here.
LESSON: Whenever possible, be unafraid!
Ali advises listeners to embrace mistakes as opportunities for learning and growth, rather than fearing them. She also emphasizes the idea of empowering teams to take risks and learn from their missteps, rather than punishing failure, as an important ethos to emphasize throughout an organization.
LESSON: Identify your comfort zone–and when it’s time to go beyond it.
Ali spoke openly about the internal conflict inherent in leaving her successful role at Visit Seattle after being there for over a decade. She recognized the importance of going beyond her comfort zone to continue developing her skills and mindset with a pivot back to the sports marketing world with the Kraken. This lesson serves as a poignant reminder that as a marketer, while its easy to stay where you’re comfortable, there’s also a danger in not evolving to build and grow new skills.
LESSON: When it comes to hiring, trust your gut.
In terms of hiring decisions, Ali comes to the conclusion that her gut has never let her down–even in cases in which her head has tried to convince her otherwise.
