INTEGRATED CAMPAIGN
Prithee, why doth thou go by car?
You sit in traffic for hours. You watch your gas gauge dwindle.
You pay $47 for “early bird” parking. Why go through all this drama? Sound Transit wanted to shed light on a better choice: riding the Link.
Through Shakespearian language, stage-driven direction, and a cast of proper thespians, we dramatized that moment of choice between driving or riding Sound Transit to your destination. In the end, Sound Transit always wins out. Huzzah!