Skip the drama of driving

INTEGRATED CAMPAIGN

Prithee, why doth thou go by car?

You sit in traffic for hours. You watch your gas gauge dwindle. 
You pay $47 for “early bird” parking. Why go through all this drama? Sound Transit wanted to shed light on a better choice: riding the Link.

Through Shakespearian language, stage-driven direction, and a cast of proper thespians, we dramatized that moment of choice between driving or riding Sound Transit to your destination. In the end, Sound Transit always wins out. Huzzah! 

We brought Shakespeare to social media, by recreating iconic lines of dialogue.

‘Tis Sound Transit on the radio!

But Soft

Againeth

Great work. Let’uth proceedthuth.

– Tim Healy, Marketing Director at Sound Transit –

The Smashing Results

Illustrated icon of a megaphone, illustrating excitement or news
Illustrated icon of a megaphone, illustrating excitement or news

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Illustrated icon of a light bulb, representing ideas or new thinking
Illustrated icon of a light bulb, representing ideas or new thinking
Illustrated icon of a shopping cart with up arrow, representing conversion or sales
Illustrated icon of a shopping cart with up arrow, representing conversion or sales

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